Are you considering setting up or improving Search Engine Marketing for your Web site? Need more visitors/leads? This comprehensive 40-page booklet will help you make the right decisions.

If you are serious about Search Engine Marketing, this guide is a must read. SEO vs. PPC? Link popularity and PageRank? Why are Meta tags insignificant? What are the top five optimization mistakes? Build vs. buy? How to select an agency? What does a relationship with an agency look like? Why is tracking the foundation of your campaign? These are only some of the issues covered in 18 chapters of readable and actionable information.

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Tags: search engine optimization, seo, search engine marketing, ppc, meta tags, pagerank